Smurfette is left for dead. Baby Smurf is left crying and orphaned as the Smurf's village is carpet bombed by warplanes _ a horrific scene and imagery not normally associated with the lovable blue-skinned cartoon characters.

These are the scenes being shown as part of a new UNICEF ad-campaign on Belgian television.

"It's working. We are getting a lot of reactions and people are logging on to our Web site," UNICEF Belgium spokesman Philippe Henon said Tuesday.

Ah, Papa, where are your powers now? I wonder what UNICEF says when the Web site visitors ask where to sign up to run the raids?